Harry Potter Emma Watson is becoming a fashion icon, and her latest campaign for Lancôme cosmetics highlights the sophistication and sexuality in a Mario Testino photo shoot.
Lancôme has released images of their "Rouge in Love" line of lipsticks, which come in 24 colors. Watson campaign, which starts early online in February, also features "Vernis in Love" nail polish.
Lipsticks, clustered at the base bare, bright white and silver, and gold-flecked bold tones aimed at young women and adolescents.
"The idea is to make this young generation - that was a brilliant fan - reuse lipsticks," Youcef Nabi President Lancôme International, told WWD fashion magazine.
Emma signed as face of the brand in March in a state of six figures. We print and video ads Treasury Midnight Rose perfume.
"At the same time, complained that the classical lipsticks were heavy on lips. So he invented a formula that is a completely new generation of texture that is both a very intense color and six hours fit" said.
"We worked with Emma on the palette," said Nabi.
The behind the scenes video of the shoot was also posted on YouTube that shows the star in action on set. Sketches of a future Rouge In Love campaign also leaked. Emma is the image of a naive representations.
Emma signed as face of the brand in March in a state of six figures. We print and video ads Treasury Midnight Rose perfume.
