HYPNÔSE PALETTE

HYPNÔSE PALETTE

Provided By: Jawhara Arabia

A brand new vision of eye colour by Lancôme 

Window to the soul, eyes convey personality in an instant. Eyes always express true emotion, even if sometimes a look could kill... figuratively at least! A furtive glance is sure to bewitch, while a penetrating gaze strips you down to bare soul. Eyes are the ultimate secret of the world’s most mesmerising beauties. Eyes are unique and multi-faceted. Today, Lancôme invents high-expertise eye make-up.

Its weapon: Hypnôse Palette, a reinvention of the eye Palette by Lancôme:
• “Doll Eyes”: fresh and natural shades for wide-open eyes.
• “Star Eyes”: chic and elegant harmonies for sophisticated eyes.
• “Drama Eyes”: intense smoky shades for spectacular eyes.

From the most natural to the most daring looks, Hypnôse Palette offers all-new applicators, alongside an abundance of shades and effects (5 per palette) to blend and layer with infinite freedom. Eyes have never been so alluring. And women have never been so free to reinvent their eye beauty.

Prices
Hypnôse Palette: 250 Dhs
Crayon Miracle: 100 Dhs
Mascara: 170 Dhs

Hypnôse Palette: an ultra-concentration of colour and light

With its four shades and built-in eyeliner, the Hypnôse palette’s black lacquer case conceals everything you need to satisfy even the most demanding of eyes. In no fewer than four harmonies per look, (12 in total), it channels high-technology into infinitely customisable results.

Hypnôse Palette is revolutionising the colour universe thanks to super-smart “Wet” technology. How it works: eyeshadow pigments are dispersed within a fluid. As the fluid evaporates, it leaves an ultra-concentrate of colour on skin, infused with remarkably even and perfectly dispersed pearl pigments.

Not only does Wet technology guarantee an even texture, it also means that the pearl pigments are not crushed like in some compact eyeshadows, but coated to maintain all their colour vibrancy. Pigments express their full colour potential. Result: ultra-luminous make-up, with perfect coverage and hold.

Adjustable intensity in 5 ultra-simple steps

Another irresistible high-performance feat of Wet technology is that the eyeshadows can be worn wet or dry, with intensity, for absolutely true-colour wear.

Applied dry, the texture veils lids in an ethereal shade to subtly illuminate eyes.
Applied wet, preferably using a toner for a suppler feel, the texture becomes slightly creamy, working over lids in a refreshing, silky film for a sensual result with even deeper intensity and ultra-long hold.

The four shades and eyeliner contained in each of the twelve palettes are perfectly complementary. You can thus create your look in 5 ultra-easy steps, building up to create an expert result – even if you are an eye make-up novice! Each shade has its own specific function:

1. Each palette’s signature shade forms an even colour block over the lid.
2. The highlighter is used to illuminate the eyebrow arch.
3. The eyeliner enhances and defines the eye shape.
4. A darker shade is applied into the lid hollow and to the outer corner to create contours and sculpt that ultra-pro “cat eye” effect.
5. Applied to the inner corner of the eye, the more luminous shade adds a final touch of radiance.
Shades can be layered with perfect blending, whether they are wet or dry. In just a few steps, eyes are transformed and results are always impeccable.

The first ever magnetic professional applicators

The Lancôme motto: simplifying make-up application whilst maintaining professional-level results. The elegantly slim Hypnôse Palette case offers a genuine innovation: brand new high-precision applicators, twice the length of traditional applicators. A smart touch: magnetised to the case, they easily glide out of their round-edged compartments and simply click back in. You’ll never lose them or drop them when applying make-up.

 

The applicator’s sponge side allows you to apply intense colour blocks (1), but also to add a touch of light to the inner corner (5). Its generous foam picks up the texture beautifully before distributing it over the upper eyelid.

Equally talented with wet or dry eyeshadow, the flexible flocked spatula is ideal to work the shade, first off by allowing you to take up a very precise quantity. Its “fail-proof” spoon applies just the right amount of colour dose with incredible accuracy without clumping. (2)

Using the edge of the spatula, you can pick up a thin line of colour, allowing you to apply a line of eyeliner along the lash line with astounding ease! (3)

The natural-hair brush allows you to blend colours incredibly delicately and adjust make-up’s intensity. Its fine, stiff tip is ideal to gently sculpt the eyebrow arch and blend colours upwards and outwards. (4)

The height of sophistication, the case’s magnetic clasp adds a sensual touch to the make-up experience. The palette opens smoothly and closes with a muted click. Every last detail transforms the art of make-up into a delight for all the senses.

Hypnôse Doll Eyes Palettes: light, fresh make-up for wide-open eyes
A palette of subtle, light-infused, natural shades... Ultra-wearable colours to open up and illuminate eyes including the star line-up of grege, powder pink and tender brown in the “Fraîcheur Rosée” palette. And, of course, the collection’s eponymous “doll” lash mascara.

Wide eyes in a few simple steps

1. Use shade (1) all over the upper lid with the foam applicator.

2. Apply the lightest shade (2) with the flexible spatula to illuminate the centre of the eyebrow arch, giving your eyes a fresh, softly playful expression.

3. Redefine the eye contour with the dark shade (3) using the edge of the flocked applicator. Enhance this line in the middle of the lid, going beyond the lash line. For a more defined effect, moisten the applicator first.
You can achieve a third level of intensity with Khôl Hypnôse Waterproof pencil in plum applied all the way along the lash line. Don’t forget the power of contrast: the darker the eyeline, the brighter the eye.

4. Use a demi-tone shade (4) to sculpt the upper lid fold, shading up towards the lower part of the eyebrow arch with the brush. Blending upwards using colour will make your eyes appear more open.

5. Add a touch of light to the inner corner (which tends to be in shadow) by applying the pale shade (5) with the tip of the foam applicator.

6. Your mascara’s role is to extend your lashes upwards in a symmetrical fan shape. Use Hypnôse Doll Eyes to lengthen, thicken and separate lashes with two brand new risqué shades: “So Brown!” and “So Ruby!”

The must-have finishing touch: Crayon Miracle

Crayon Miracle is simply essential when it comes to creating natural light, for a guaranteed anti-fatigue effect and wide-awake, sparkling eyes. Glide the pearl above the lower lid lash line. This touch of white intensifies the shine of your eyes, opening them up all the more.

Hypnôse Star Eyes Palettes: ultra-sophistication for extended eyes
The four “Star Eyes” palettes elongate and emphasise eyes: a true glamour secret of red carpet icons. They create structured contrasts of shadow and light thanks to harmonies such as “Brun Adoré”, a selection of demi-tones around pink, lifted by a hint of grey.

Sophisticated eyes in a few simple steps

1. Use the foam applicator to adorn the upper lid with a radiant shade (1). Intensify this radiance on the outer part of the lid and finish in a point to stretch out the eye.

2. Illuminate the centre of the eyebrow arch and up to the brow using shade (2) on the flat surface of the flexible spatula. This delicate applicator takes up just the right amount for the most uniform application possible: illuminated, the eyebrow arch extends the eye outward.

3. Working with the edge of the spatula, apply the eyeliner shade (3) along the upper and lower lash lines, broadening the line as you move outwards. The eye contour itself works to stretch the eye shape outwards.

As well as letting you experiment with intensity using dry or wet application, the brown or black Khôl Hypnôse Waterproof pencil gives depth to the eye when applied to the inner edge of the lid before going over it with the dry eyeliner shade.

4. Situated between the arch and the lid, the crease is opened up and extended out by using a demi-tone shade (4). Shade the outer corner, blending colour towards the eyebrow arch using the brush. This light application allows you to blend the darker shade with the colours on the arch and lid, again elongating the natural shape of the eye contour.

5. For an incredibly feline look, lengthen out the eyebrow by not following the rounded part of its curve all the way. Stretched out towards the temple, it offers the eye an illusion of width.

6. Lashes are naturally thicker towards the outer part of the eye. Use Hypnôse Starmascara to amplify their curl and volume, loading extra product onto the outer lashes. Adorned with Waterproof “Sparkling Brown” or “Noir Midnight”, eyes take on that desirable extended shape.

The must-have finishing touch: Crayon Miracle

Crayon Miracle is applied to the lower lid edge, just a few millimetres from the inner corner to add illumination and intensify the contrast between the two lids. Eyes are stretched out, their form elongated. Signs of fatigue disappear in a flash.

Hypnôse Drama Eyes Palette: spectacularly smoky, simply unforgettable eyes
The secret of unfathomably mysterious eyes: a range of bold and daring shades in deep, intense harmonies. The ultimate in dramatic eye make-up, smoky looks are infused with new-found vibrancy thanks to the electric blue of the “Bain de Minuit” harmony.
Spectacular eyes in a few simple steps

1. Begin with a generous application of the main shade (1) over the upper lid using the foam applicator.

2. Use the middle shade (2) to adorn the eyebrow arch, working from the crease to the brow to emphasise the upper part of the eye and enhance its depth.

3. Intensify this depth by boldly darkening the eye contour with the eyeliner shade (3). Do not be afraid to broaden the lash line using the edge of the spatula, especially towards the outside of the eye.
Create maximum intensity using the green or navy Khôl pencil: its generously soft texture adorns eyes with a dark, captivating aura.

4. Load a brush with the main shade (4) and shade in the palpebral fold. Work along the lower part of the eyebrow arch, elongating the crease of the eye outwards. Use the brush to blend out defined areas, helping to create a seamless graduated effect, infinitely framing around the eye...

5. Add a final touch of radiance to the upper inner corner using the lightest shade (5). With its cushiony yet precise tip, the foam applicator creates a concentrate of pure light at the heart of the eye.

6. To create volume worthy of this show-stopping design, apply at least two coats of Hypnôse Drama mascara to magnify your lashes’ volume and create spectacular curl... The last word in refinement, it is available in two brand new shades, “Excessive Blue” or “Excessive Grey”.

The must-have finishing touch: Crayon Miracle

Using darker shades often creates the illusion of redness at the inner corner of the eye. Applying Crayon Miracle to the inner corner of both lids makes the eye look whiter and all the more dazzling.

Three looks by Lancôme. Choose yours!